Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
Macbeth
(Year)
2025
(Designed by)
Ivy McDonald
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
Macbeth
Macbeth
In a world where TECHNOLOGY = POWER, the lure of ai can easily corrupt even the noblest of businessmen.
(Year)
2025
(Designed by)
Ivy McDonald
In my design, the brutal battles and rivalries of Medieval Scotland are reinterpreted as tense business meetings full of men hungry to come up with the next big thing.
DESIGN
CONCEPT
The weird sisters are represented by AI in my design for Macbeth as a commentary on the dangers of blindly listening to AI assistants.
The use of the Black Box analogy communicates the terrifying meddling outside source which is acting through the sisters.
Just as the predictions take over Macbeth’s mind, AI has the power to deprive people from developing thinking skills, forming opinions and corrupt our views.
‘Takes the reason prisoner’
“The title Fearless Genius refers to those I observed who had true intellectual genius, usually in math or science, or a kind of genius, combined with a rare ability to fearlessly pursue the power of their ideas to fruition or failure, risking everything they had—their health, sanity, families, jobs—in the process.”
During the 1980’s Silicon Valley was coined ‘Death Valley’ through fear that innovation into computers would render humans jobless, a fear that has circled round once again with the rise of ai.